An editorial calendar is used mainly by editors, publishers, bloggers and also businessmen and other related group of professionals. This is a very effective and efficient means of keeping a track of media publication of the various contents as designed by the respective professionals. These editorial calendars generally consist of the date and day (time can also be mentioned in some specific scenarios), the event, its venue, chief guests, mode of presentation and so on.
Generally, the professional concerned can prepare his own editorial calendar by doing a little customization of the templates that are available in abundance over the internet. In other cases, he may outsource the job to some professional calendar designers.